Eat You Up

I had a recent rant on how popular culture is generally on a spiral toward shallowness, and I did talk about the rise of popularity of Korean pop around the world, including Japan and the United States to name two countries. With that in mind, I decided to check out Eat You Up, by BoA, who, according to Wikipedia, is known by fans as the “Queen of Korean Pop”. Her single Eat You Up is her current top seller on iTunes. I watched the official music video on YouTube. As I said about Big Bang’s G-Dragon, Eat You Up’s video was extremely well-choreographed, clearly cost a fortune and a half, and a real treat for the eyes. The dancing was clearly inspired by (ripped off from?) they hayday of Michael Jackson, who basically invented the music video as we know it. The problem, though, was that I simply could not help feeling the purpose of the video was to distract me FROM the song itself.

The song has a beat that inevitably caused me to tap my toes, but I could not really detect BoA contributing her talent anywhere. Her singing sounded like it was almost entirely autotuned and the instrumentation was a repetitive, electronic mess. My issue with Eat You Up is exactly the same issue I have with most other K-pop I have ever heard, and that it is much more a demonstration of how good some jerk is with a computer than it is of BoA’s ability. Eat You Up is a song I simply cannot imagine myself casually listening to, though I guess I am someone who generally prefers more soothing music in general. To my somewhat old ears, it sounds like BoA was the anti-Utada. I almost feel like were it not for her pretty face, her record label would have had little trouble simply substituting someone else in her place.

To me, it is obvious the song, like most other K-pop songs, is designed to draw listeners in with its grandiose video, be purchased, and then get disposed of as soon as the industry comes up with its next new cool thing. Like how South Korea, the world’s leader in per capita plastic surgery operations, has exactly one ideal for beauty, it sees like music follows a norm, and BoA did next to nothing to deviate from that. I made no secret that I do not particularly like K-pop, and that is because I think the South Korean entertainment industry is easily the most shallow one in the world. I have a brain, thank you very much.

Score: 1/4